BAARS is a French eyewear brand. It was created by two friends, a designer and electronic music artist from Paris and an optician from Annecy. It's the reflection of two personalities and two complementary worlds. It's a bridge between the cultural excitement of a capital city and the tranquility of lakeside living.
The hinge appeared to be a key element to be improved. The creation of a new magnetic system is the result of applying a design process to the product.

It took several months of research, engineering, testing and prototyping before the BAARS adventure finally began.

BAARS is a French eyewear brand. It was created by two friends, a designer and electronic music artist from Paris and an optician from Annecy. It's the reflection of two personalities and two complementary worlds. It's a bridge between the cultural excitement of a capital city and the tranquility of lakeside living.
The hinge appeared to be a key element to be improved. The creation of a new magnetic system is the result of applying a design process to the product.

It took several months of research, engineering, testing and prototyping before the BAARS adventure finally began.