Founded by Ryota Iwai, Auralee means "the land that lights up". The Japanese brand's values are rooted in a true sense of modernity and purpose: Authenticity meets clarity of design; quiet elegance aligns with gentle formality; comfort is balanced by sensitive sophistication.

Each collection begins with a thorough search for the best raw materials and high-quality yarns from Japan and around the world. Then comes the design and development of original fabrics: making the most of their unrivalled quality and value, and giving each collection a unique flavour and distinctive character.

Founded by Ryota Iwai, Auralee means "the land that lights up". The Japanese brand's values are rooted in a true sense of modernity and purpose: Authenticity meets clarity of design; quiet elegance aligns with gentle formality; comfort is balanced by sensitive sophistication.

Each collection begins with a thorough search for the best raw materials and high-quality yarns from Japan and around the world. Then comes the design and development of original fabrics: making the most of their unrivalled quality and value, and giving each collection a unique flavour and distinctive character.