Founded in 1946 in the USA, Sebago quickly became iconic thanks to its moccasins, from American universities to the south coast of France.
The brand launched the "John" in 1950 as a tribute to the inimitable elegance of John Fitzgerald Kennedy: sporty, clean lines that blend the modernity of a sneaker with the practicality of a boat shoe.

Both classic and avant-garde, often copied but never equaled, this legendary model is now getting a second wind in the heart of the cities, far from the seaside where it was born, through the world of skateboarding and urban cultures.

Founded in 1946 in the USA, Sebago quickly became iconic thanks to its moccasins, from American universities to the south coast of France.
The brand launched the "John" in 1950 as a tribute to the inimitable elegance of John Fitzgerald Kennedy: sporty, clean lines that blend the modernity of a sneaker with the practicality of a boat shoe.

Both classic and avant-garde, often copied but never equaled, this legendary model is now getting a second wind in the heart of the cities, far from the seaside where it was born, through the world of skateboarding and urban cultures.