Founded by Ryota Iwai, Auralee means “ The Lands That Lights Up”.The japanese brand values are inscribed in a true sense of modernity and purpose : Authenticity rhymes with clarity of design; calm elegance aligns with gentle formality; comfort is balanced by sensitive sophistication.

Each collection starts with an extensive research of the best high-quality raw materials and yarns, sourced in Japan and all over the world. This is followed by the design and development of original fabrics: Making the most of their nonpareil quality and value, and giving each collection a unique flavor and a distinctive character.

 Founded by Ryota Iwai, Auralee means “ The Lands That Lights Up”.The japanese brand values are inscribed in a true sense of modernity and purpose : Authenticity rhymes with clarity of design; calm elegance aligns with gentle formality; comfort is balanced by sensitive sophistication.

Each collection starts with an extensive research of the best high-quality raw materials and yarns, sourced in Japan and all over the world. This is followed by the design and development of original fabrics: Making the most of their nonpareil quality and value, and giving each collection a unique flavor and a distinctive character.