Matthew Williams launched Alyx in 2015. This Californian by adoption collaborated with Kanye West and Virgil Abloh before launching his label. He imagines a wardrobe inspired by urban and military silhouettes, packed with accessories. His Chest Bag is now a signature, copied and adapted. His fashion shows in Paris are popular events every season. For several seasons now, Alyx has been collaborating with Nike Lab, the most cutting-edge branch of the swoosh, on lines that mix streetwear and sports performance.

Matthew Williams launched Alyx in 2015. This Californian by adoption collaborated with Kanye West and Virgil Abloh before launching his label. He imagines a wardrobe inspired by urban and military silhouettes, packed with accessories. His Chest Bag is now a signature, copied and adapted. His fashion shows in Paris are popular events every season. For several seasons now, Alyx has been collaborating with Nike Lab, the most cutting-edge branch of the swoosh, on lines that mix streetwear and sports performance.